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The English league 2 side have revealed the kit hoping for an influx of sales in time for kick off next month.
The shirt which is blue in colour carries the white chevron across the chest, in which, the club badge is placed upon the left hand side and the Nike swoosh is on the right.
Shirt sponsor ‘InsureAndGo‘ have their log squarely on the centre of the shirt.
Southend will be hoping for a better season than last after finishing 13th in the league. With this shirt and their newly released pink away shirt, at least they will look like winners.
- 2011-12 New Man Utd Nike Away Shirt (footballshirtblog.co.uk)
- Nike Fleetwood Town Home Jersey 2011/12 (footballshirtblog.co.uk)
- Nike Aston Villa 2011/12 Home Football Shirt (footballshirtblog.co.uk)